I Look Fly, I Look Good

I have a weird love for random music.  One of my favorites a few years ago (and I still rock it in my car sometimes today) was "I Look Good" by Chalie Boy.  Now, you may be wondering how this coincides to Social Media or Online Reputation, well here goes it.

Perception is EVERYTHING in our world today.  The way you carry yourself, present yourself, and even view yourself is how people will see you.  The 1st impression is honestly the most important part of networking, interviewing, and in general....life.  While most people will tell you to have a good suit to give a good impression, I think it goes deeper.

Having confidence in yourself is something that can make anything you wear, stand out.  Believe me when I say that I don't own a suit.  I don't think it fits who I am as a person, it doesn't reflect my personality, nor give the impression that I want people to have about me.  HOWEVER, even though my outfits aren't suits, they are professional and give people a sense of who I am.  I can pair a bright colored blouse with a gray pencil skirt, add a belt and heels .... ta-da, my outfit!

Here you can see an example of what I would piece together ...   The bright color embraces personality while the structured skirt gives a touch of professionalism BUT the item that is rocked the best is her smile!  This conveys confidence in that "I Look Fly, I Look Good" sense (and yes, I do say this to myself on occasion as reassurance...especially when putting on an outfit for a business event).

You can create outfits that give a professional impression from the clothes you wear already, you just need to know how to put them together and have confidence that you look good.  Believe me, it took me a bit to master this, and I still question my choices at times...but then I just remind myself that "I look fly, I look good".  As a college student and freelancer, I know that budgeting for "professional" attire is hard, so I try to buy basics that I can incorporate into my daily personal/professional life and am comfortable wearing.  

Now, how does "looking good" matter w/social media and online reputation...well, PICTURES SAY A THOUSAND WORDS!  While you'll be meeting people in-person, the pictures taken at the networking event, school function, etc. will most likely always end up online.   Presenting an overall polished look that reflects you as a person will allow others online to see you, form an impression of you, want to get to know you more!

Believe that you look good and you will outshine that person next to you.  Perception is everything, but that doesn't have to include a $500 tailored suit.  You just need to let your personality shine thru with a smile.

And if you need more insight into how to pair clothing together, check out my Pinterest board as I regularly post professional outfits that I find for men/women that are simple.
http://pinterest.com/anasantellana/professional-wear/ 

Now....for your viewing pleasure (and for me as I get ready for a networking event tonight) ... "I Look Fly, I Look Good" by Chalie Boy.

My Online WHAT???

REPUTATION! (also referred to as G-Cred, E-Reputation, etc.)

Yeah, yeah. Most people, outside of the social media world, don't even realize there is such a thing but believe me when I say...welcome to the new age of online EVERYTHING.  Let's just give a brief overview of what Online Reputation is and how you can take control of managing yours.

Online Reputation
One of the BEST definitions I've found comes from an Infographic actually.  I'm a visual learner so I absolutely LOVE LOVE LOVE when a great infographic comes around.  The infographic states:
"Your online reputation isn't just what you put up online; it's how you put it online, where you put it online, and when you do it! And it is also affected by what others say about you." 

So to put it bluntly, everything you do on the internet = online reputation.  The Facebook status updates, Tweets, sharing of articles/news threads, the sites you visit, where you shop, AND all those horrible pictures/places your friends tag you at make up your reputation.  EX: This blog post I write will go into building my online reputation.

Why Should I Care???
The question I get the most is, "why should I care about what other people think of me online?"  My answer to this ..  perception is reality.   What does this mean?  Well, it means that what people see of you online is what they have to go by to determine your character.
If you're a job seeker, you'll definitely want to care about your online reputation has to say.  Your resume is not the only information taken into consideration anymore; you'll be googled and then every social networking site profile you have will be visited.  Same goes for students in this day of age.  Colleges can determine a students eligibility for scholarships/admission by online reputation because you'll be a representative of the school.
Both are just examples of the people who will want to take their online rep. serious right away, but everyone online should care.  You won't always be in the same place you are right now…the future is unknown but you can take control of your reputation today.

Managing Your Online Reputation…Good or Bad
Google yourself.  What comes up?  Is everything on that first page relevant to you?  Does anything come up at all?

Nothing appears:  Yay!!  Nope…wait a minute…don't get too excited and think you have a good online rep since nothing appears.  Unfortunately this is a really big negative.  You'd be better off having a few results with some "eh" information than nothing at all to be honest.  This is because most people will wonder why you're not online at all…I mean, who isn't online at least somewhat these days?  How are you going to adapt to change in a work environment if you haven't even embraced the online revolution.

Results w/bad information:  The first few pages are filled with pictures of you passed out half naked, around illegal/criminal activities, negative comments about you from a frenemy, your manifesto of how much you hate your ex….then this means you've got a bad online reputation.  Its time to be worried.  These are the things people are seeing that represent you.  They don't see that you've volunteered the past 10 years building homes, that your GPA is a perfect 5.0, or that you're the youngest supervisor in your department.

Results w/relevant information:  Good job!!  You've been building your online credibility, which is a definite positive.  Now does each result directly correlate to you?  Click thru each link and see what people will see, don't just assume it goes to the correct site because it may be a corrupt link.

Now that you know how you're viewed, managing your reputation is key.  If you have a positive reputation, then ensure it stays this way.  If you have a negative reputation then you'll want to fix it.  And if you have no reputation…BUILD ONE NOW!

These are some quick, simple tips on how to make sure you're always building a positive reputation:

1. Google yourself regularly.  
• I try to google myself at least 2x a week.  I want to continually make sure what appears on the first page of results is relevant to my personal brand because this is how I grow my business.  If you google me (Ana Santellana) you'll see that 95% of the results generated within the first 10 pages are all relevant to me.
2. Enhance your Security!
• What I mean by this is, make sure you have to approve those photo/location tags.  You don't want the world to see that you partied all night at the strip club and ended up puking out the window down the highway.  Yes, maybe your friends may find this hilarious but it doesn't show you're a person I'd want in charge of my financial investments or an athlete representing my school.
3. TAKE CONTROL
• This can be a hard one for some people (especially if you have no online reputation currently) because it means that you have to be active online.  One of simplest things to do is to consistently update your status on Facebook, LinkedIn, G+, Twitter…wherever you choose to be.  Log in once a day, throw out a positive status update or even share a link to some news article you find interesting, and then you're done.  That's it.  Simple as can be, but it can enhance your presence and build a positive reputation easily.
4. Have fun with being online. 
• Everyone thinks to have a good online reputation that you have to be 100% professional.  I disagree.  In my opinion, showing some personality will get your further and help you stand out.  Instagram, Spotify, Tumblr, Blogging sites…these are all places where you can go and be yourself (to an extent) and allow people to get to know you outside of social networks.  I share photos, my playlists, this blog, everything and anything I can because it's what I love.  So what if someone else doesn't love it…I'm letting the world get to know me, where I control whats being seen and I know it's all helping me build a positive online reputation.  

Feel free to ask questions or email me (anasantellana@gmail.com) if you want further info or follow me on Twitter, Facebook, LinkedIn

Sources:
Infographic quote (http://mashable.com/2011/11/02/protecting-your-online-reputation/)
Cartoon Pic (http://spinsucks.com/wp-content/uploads/2012/03/Online-Reputation.gif)

Just Say NO!

Have you ever been inundated with requests from family, friends, co-workers, schoolmates, or random people you meet on the side of the road even?  I've had that issue lately.  Now don't get me wrong, I LOVE being able to help those around me; however, it's taken a toll lately.  I've realized that me doing everything for everyone else has led ME to slack off on my own responsibilities.  I've learned that I need to learn how to say that 2-letter word…what is it again…oh yeah, NO!

Now, most people may think that saying no to all those requests I get may be easy…BUT if you're like me (and think you can do it all) then you know saying no is just plain hard.  It makes me feel as though I've failed for some reason.  Yes, weird way to feel when it's not even your responsibility in the first place but its how I feel.  Some may say its the OCD need to be in control, which I don't deny, and others may just think I'm plain crazy.  Either way you put it, there's a reason I have an issue saying no and I'm trying to find what that is.

My question to you (whoever you may be, is anyone reading this?  HELLO…??) is….do you have issues saying no?  If so, how do you deal with the requests to help?  Do I need to learn how to prioritize better?  Do I need to say no to every other request?  What are your ideas??


Now let me leave you with these pictures to emphasize my crisis….

(http://zodiacchic.tumblr.com/tagged/capricorn/page/8)

(http://sumikomaser.wordpress.com/2011/04/28/too-much-of-yes/)

(http://vdoblog.net/)

It's time to find a job … Part 3

Let's get straight to the good stuff.  You've got your newly edited resume, you've reached out to your inner circle for referrals, now what do you do…??  Network some more of course!

Step 3:  Live/Breathe/Love SOCIAL NETWORKING!!!
Oh yes.  We're expanding the networking step.

Unless you've been hiding under a rock for the past 10-15 years, you've heard about MySpace, Facebook, LinkedIn, BranchOut, G+, Twitter, and so on and so forth.  You're even probably on one or more of these sites, I'm on quite a few myself (follow me by clicking the icon on the right sidebar).  

Now you're probably thinking how these sites can help you find a job.  You keep saying, "my friends on Facebook already know I'm looking for a job and they're no help" or "I'm already on LinkedIn but still haven't found a job".  My response…rethink your approach and try again.  There's a reason these sites are called social NETWORKING sites and not social "stalking/sheep throwing/here's my 12th status update of the day/I'll join and do nothing" sites.  You have to utilize your resources to work for you.  Here's what I  did to make each site work for me during my job hunt.

Facebook/G+:  I didn't realize how many of my friends were willing to share info on available jobs at their company, introduce me to people they know, or even just give me advice on places I should look into.  Literally, after a few seconds of putting up a post asking my Facebook friends about leads, I had so many comment posts that I couldn't keep up!!!

What most people do wrong in this step is just put up a status update telling people that they lost their job or about how they should get a job soon.  Stop telling people these things, their response is to be sympathetic; rather, ask for job openings that your friends may know of and they'll respond with useful information that you can use.

LinkedIn/BranchOut: This is a MUST HAVE RESOURCE.  If you're not already on either or both, sign up NOW.  I'll be honest and say that I haven't played around too much on BranchOut but LinkedIn has proven to be a great networking site for me and I've actually learned a lot in the process of job hunting.

LinkedIn not only lets you post your printed resume on its site, but it also integrates it into a virtual resume.  Your profile page lets you add more content to the virtual resume, which is helpful because it gives you examples to use.

One of my favorite parts of LinkedIn is the recommendations section!!!!  If you've ever needed a good reference, you'll understand my absolute adoration for this part.  You can request your former boss/coworker/professor for a recommendation post on your profile page/virtual resume and it will post for anyone who views your page to read!  Such a great way for potential employers to read all your accolades and get a sense of who you are.

I actually had a few interviews due to my LinkedIn profile; specifically due to the recruiter reading the recommendations posted from former coworkers and boss.  These interviews proved a great learning experience for myself too.  It helped me form a great "elevator pitch", realize where I needed to practice my approach, and experience new interview mediums like being interviewed via Skype!


Utilizing your social networks the correct way allows you to have a wider reach than one has had in the past when job hunting.  Don't just think of these sites as a place to reconnect with old friends and share pictures with family…instead use these sites to benefit you in the best possible way.

Reach out to people you normally wouldn't have.  Don't be afraid to ask for help.  And remember…social networking sites are there to help you, not hinder you!!! 

It's Time to Find a Job...Part 2

Well, now that you've updated your resume...where do you go from here?  You CANNOT just rely on your resume to land you that job, sorry to burst that bubble.  While your resume is basically your "golden ticket" you still have to play the game in order to use it.  What do I mean by this you ask…good question!!  I mean that you have to actually be active in your job hunt.  Don't just think by posting your resume you'll land that dream job...won't happen, I tried.  YOU have to find the job, it's not going to find you.

So, where do you find that job?  Easy!  Do you have family and friends?  There's where you'll find your next job...most likely. :)

Step 2: Ask Your Family & Friends for Leads!!!!
Ever since my very first job, I've always asked family and friends where I should work.  This often leads to them telling you about a job that they know about or referring you to a friend of theirs that knows about a job.  It's not all about who you know but who do they know….

I think some people's biggest mistake is not reaching out to their inner circle for help. Seriously! Think about all the potential jobs you're passing on.  It's been drilled into our heads at school already that statistically 80% of new jobs are filled by referrals from current employees and that only 2% of jobs available are filled via job boards….so which basket are your eggs going in?
I've never been shy to ask friends for jobs they know about or if they could introduce me to someone they know.  If you think about it…the people that work within a company are going to be the first to know if there's a position open in a certain department.  You can get ahead of the game by having a personal referral from within (always a good thing!!!).

Now, I'm not one to go up to random strangers and ask them for job openings within their company but we're not talking about you approaching strangers…..we're talking about the people who know you the best!!  Don't let the best chance at your next dream job slip thru your fingers because you didn't ask for help.

Taking the Plunge…sort of.

I've taken the plunge, in a sense. Do you know someone who is the "go-to" person in your circle of friends for advice, the shoulder to lean on, or even gives you that slap in the face dose of reality? Well…that's me in a nutshell. I'm always dishing out stuff to my friends and family, whether they ask or not(sorry!!!). Yet, I hardly ever take my own advice or put my tips into practical use. Now it stops. I'm taking the plunge and will start living what I preach.

Okay…I know, I know. Crap. If I couldn't do this already, how am I supposed to start now. Well, I've thought it out and have a plan. (Come on now, if you know me, you know that I plan out everything just about. I'm a crazy organized freak.) The plan starts with me not making any changes to be honest. I've realized that every time I try to change something with my life, it always goes awry. I try to change everything instantly and it never works. So, this time around, I'm not changing. Instead, I'm going to think.

Yup. I said it. No changes but more thinking. Make sense?

By thinking about the changes I want to make, I'm slowly able to change without even realizing it. The entire process of how I do certain things just balances out. It's weird but it works for me. I've thought a lot out recently:

• losing weight
• starting up my own business/writing a blog
• being less of a procrastinator
• and of course…relationships

As for the results:

• I've lost over 40lbs in the past 9 months
• started my own business/blog
• and currently I've started to think over the procrastination/relationship aspects in my life.

By thinking over these items, I let myself reevaluate what's important, make smarter decisions, and have lasting results.  The change happens naturally.  Each of these are areas I've always want to change in myself.  I tried every which way to change too.  Ask my mom about my weight, my friends about my business/blog ramblings, coworkers/classmates about my procrastination, and all of my exes about me in a relationship (ouch!).  I've said it over and over again…I WILL CHANGE…and I did change, for a bit.  It just never stuck, until now…I hope.

Thinking.  Not changing.  Take the plunge and think more!!!

       July 2011                November 2011

April 2012

It's time to find a job…ugh.

Okay, so you've started to look for a job.  Whether it be because you're now a college graduate, unemployed, or looking to get into a new field; you're on the hunt.  Where do you start?   Well, here's what I did when I was in that position during the Summer of 2011. (I'm going to break this down into explaining one step per post as to not make it go on forever...)

Step One: I revised my resume.
You may think that your resume is up-to-date but I bet it can be spruced up.  When was the last time you changed the look of it?  Revised the wording to include more applicable keywords?  Or even made a new one, fresh from a blank template?  Well, here's the time to do it.
I always try to revise/reword my resume at least every few months.  Lots of new keywords and buzz phrases change so you need to stay relevant!!!  Don't be stuck writing in all boring corporate jargon either (unless you're in a super technical field or looking to go into govt work)...that doesn't showcase who you are.  Instead find words that make you stand out!!  Now, don't go crazy, keep it professional but remember that you're not going to get someone's attention if they've read the same thing 100+ times.

Do have your resume online?  How about a video resume?  Or even a PowerPoint resume?  So, these may not be your traditional resumes but they can be effective depending on the type of field you're going into.  Graphic designers, artists, marketing/social media, anything in the creative field can benefit from these resources (still keep a traditional resume on hand too though).  Here are some links that can explain each a bit more if you're interested.

Video Resume
PowerPoint Resume

Remember, don't be afraid to STAND OUT FROM THE CROWD!  If done in a professional way, this allows your potential employer see what you can bring to their company.  I often tell my own friends to keep multiple copies of their resume on-file but each formatted/worded differently to make them stand out in different job markets.  Don't limit yourself to one resume, one career path.

Why Hello There….

Hi there!  I suppose you're probably thinking, "oh goodness, not another person who's writing about randomness," well, you're sort of right.  Social Networking, Social Media, Resumé tips, ways to simplify your life, organizing tricks, and just life advice/experiences in general are the usual topics that I spend most of my time on…but I don't make any promises.  Just saying.

Anyhow…since you'll probably be spending the majority of your day sitting here, waiting for me to write a new post about something, you should probably know a little more about me.  I'm 28 and live in Dallas, Texas (no, we don't go around on horses and not everyone wears cowboys hats/boots).  I'm currently a Senior at the University of Texas at Dallas majoring in Marketing and at the same time consult on social networking/media to recent graduates and new small businesses.  For fun, traveling the world is it.  I live to travel and experience the world.  One of my bucket list items is to visit all seven continents, I have 4 to go.

Now for the reason of the blog.  Well, I've gotten to the point where I read other blogs and while they give great GREAT GREEEAAAAT advice, it's not advice that a lot of people would understand easily or relate to.  It gets boring and frustrating at times when you're searching for something that grasps you, I know…I've been there.  Everyone wants something that is relatable.  That embodies the "everyman/woman".  Well, I'm here to do that, I hope.  I do think you'll enjoy the blog.  I have a lot to say and do urge you to comment and send me messages.  Let me know what you're thinking.


I hope you enjoy and thank you for reading!!!
Ana.