North Texas Giving Day…A Project Turns Personal.

As most of you know, I'm a Senior Marketing student at The University of Texas-Dallas.  In one of the classes I'm taking this semester, a project was assigned to work with a non-profit in the Dallas/Fort Worth metroplex for North Texas Giving Day.  I would be working with Volunteers of America - Texas on building their Social Media presence to promote the event.

Knowing nothing about the organization, I dove right in on researching them.  I Googled, I Facebooked, I did a Twitter search, I even went to LinkedIn and sent a connection request to the CEO/President as I had her business card.  Realizing early on that they lacked a presence on social networking platforms, I knew my work would be cut out for me.  So,  I spent a few days reading and researching.  

One of the programs that stuck with me was their commitment to programs that offer substance abuse counseling for people after they leave prison.  For most, this wouldn't be a program that they'd relate to but for me, this struck a chord.  My dad, who passed away 6 years ago this month, was a substance abuse counselor with the Texas Department of Criminal Justice and he gave a lot of his time outside of work as a Spanish-speaking counselor. 

What started as a class project now was something more.  I had a connection.  September is always a hard month for me, I was definitely a daddy's girl and this project couldn't have come at a better time.  I feel as though it was meant to be….that maybe my dad had a hand in this somehow.  Giving my time/knowledge of Social Media to VOA-TX let me have a connection with my dad.

So what started as just a normal, everyday individual class project became personal.  It's times like these where I realize that I can make a difference with my skills and actually help in ways I never thought would actually matter.  In that moment, I was giving to something I knew my dad supported himself.

Oh…and by the way, we had a great turnout for North Texas Giving Day…42 donations with over $5000 raised and did I mention that this gets matched!  Go check them out, they have branches across the US and support a variety of programs.

Texas: www.voatx.org
National: www.voa.org

A Fresh Start - Back to School again…

Welcome, welcome, welcome!  If you're like me (a very sad student going back to school) then you're more than likely either back in school already or getting ready to start.  Well, to you, I say "Chin up, a new semester means a new beginning.  A Fresh Start!"

Every new semester I tell myself "this year is going to be better" but we all know how that goes.  My intentions start off great but begin to dwindle around the 9th week.  It happens, we've all been there.  There can be many reasons as to why I slip around this time but I think I've pinpointed the main issue.  Time commitments.

I'm notorious for over-scheduling myself on certain days and then having nothing on others.  My calendar already looks like a hot mess around mid-terms in October, ahem…9th week!  It's only the first week of school and I can feel myself slipping!  So, now its time to take a step-back and re-evaluate.  To do this, I've decided to do the following:

1. Write down all my responsibilities.
• School = Priority
• Work (Social Media Consulting)
• Work (Mary Kay Indep. Beauty Consultant)
• Friends/Life = Low man on this totem-pole….womp womp, adios mi amigos.  
2. Figure out how much free-time (not in school/sleeping/eating/driving/etc.) that I have
• Oye…not much time here but since my earliest class starts at 1pm, it looks like I'll have to become a morning person.  5am starts here I come! 
• Apparently waking up early is how the most successful, stay successful!  http://bit.ly/TEuRfo
3. Find/Rearrange study and work space
• Apparently my "bed-desk" set-up is not ideal.  I guess the extra room for all my "overflow" will be packed/stored in the garage soon …weekend fun, yay!   
• Hopefully this article will help me figure out the best set-up. http://on.mash.to/OylLk9 
4. Set my GOALS and write them down
• I'm pretty good at setting goals, but I rarely write them down…on paper.  I'll type them up because I'm at my computer always, so it's just easy; or, just remember them in my jam-packed mind.  
• It will also help me figure out the path that I need to take to get myself to the ultimate goal.
• Need more convincing?  Check out this article.  http://bit.ly/S5w5Fr
5. Take it day by day
• Realizing that each day I have a new chance at a fresh start is something I will have to remember.  Not getting overwhelmed with everything and enjoying the accomplishments I make as the day goes by, will be a goal I write down now.  

So, now that I have my plan set forth…what are you waiting for?  Have you started your re-evaluation?  

Double Dipping: 2 Start-Ups Helping One Another

Question: Are you a start-up entrepreneur?  If so, how many businesses do you own?

If you've read some of my beginning posts, you know that I decided to go freelance with my Social Media/Networking consulting in late Spring 2012 after not having any luck finding a job in Social Media because of me lacking my degree (or being overqualified for an asst. position to a Mktg. dept….ironic, eh).  Well, did I ever mention that I also decided to start my own Mary Kay business too?  If not, oops, I'm an Independent Beauty Consultant, FYI, and about to be a Senior IBC since I have a team of 3!!

Now how does this correlate to the title of this post?  Simple.  As I was starting up with the consulting, I realized that I needed to network A LOT more if I wanted to make any $$.  Yes, I had some professional contacts that gave me great advice and I was able to hone my skills a bit because I have great friends who hired me to advise them and their businesses; yet, I was/am still unknown in a world FULL of Social Media Consultants.  This makes it hard to gain traction and make some money …and we all know money makes the world turn, at least for me it does at least.  So, I came to the conclusion that a part-time job had to be found; on top of staying in school and freelancing.

Looking for a job that would allow me to keep my school schedule (I was taking 12hrs in the Spring and am taking 12 hours this summer) and keep up with my own freelancing was impossible it seemed.  And then it happened.  I went to a Mary Kay Beauty Social on a Thursday night at the end of April and heard how the business was run by individual consultants.
Now, don't get me wrong.  I live in Dallas, Texas…my mom is a former Mary Kay Independent Beauty Consultant, I have friends who are considered "Mary Kay babies", and I've seen the Pink Cadillacs all over town but I was always skeptical.  I remember swearing up and down that I'd NEVER use Mary Kay let alone be a consultant when my mom was running her business.  So, at the end of the night, I was asked if I wanted to join and I said, "I've got to do more research…let me think about it".  I honestly didn't have much intention on doing much research but I went home and did just that, for the next 2 weeks.

As I researched, I read all the negatives (and there are a lot apparently) and studied the way that Independent Beauty Consultants (IBC's) ran their business.  And then BAM! …it was like a lightbulb went off.
I could build a Mary Kay business using Social Networking and bring in money from sales; additionally, I could use my freelancing to help other Mary Kay IBC's to build their business online too!
Ta-Da!!!!  In that instant, I decided "yes" and I signed the agreement the very next day.

Here I am today, almost 3 months later and not only have I built a pretty good business using my Social Media skills but I'm also starting to do 1-on-1 consultations with IBC's and helping them build a business online too.  I'll be running one of our unit's weekly education classes, giving a brief overview on using Social Networking sites while adhering to the MK Guidelines (which I hope will also bring in more consultation appts.) and I'm also looking to expand this education training to other units in the DFW area.

Now who says that you can't have 2 businesses which build on one another?  I double dipped my businesses together and found something that worked for me, while having fun doing it, ironically.

So, I ask again….how many businesses do you own if you're a start-up entrepreneur?  And will you be  brainstorming now to find a 2nd business that you can work in conjunction with the one you already have?  Either way…GOOD LUCK!!



PS.  If you're interested in learning more about the Mary Kay opportunity, contact me at asantellana@marykay.com or if you're just interested in the products then you can check out my website at www.marykay.com/asantellana  ….. 15% off your first order, just type "Double Dipping" into the comments section at checkout and I'll send you an updated total.  


Find me on Facebook!!  www.facebook.com/ibcasantellana
Find me on Twitter!!      www.twitter.com/marykay_anas

Does It Ever End?!?!?!?!?

I've come to the realization that education is not something that you just do in school…unfortunately.

When I decided to go freelance with Social Media strategizing/consulting, I figured that I knew quite a few things and I could easily pick up on anything that I needed to use along the way.  Man, was I wrong.  Not only am I constantly having to scout out information online but I'm also one of those crazies you see asking millions of questions at any networking/meet-up that I can attend.  There's just so much freaking information out there, that I don't know if my brain can hold it all in!

Now don't get me wrong, I'm not complaining.  I actually love learning all the new platforms that come out, testing out all the new concepts/ideas on the clients that are close friends & family (you know, because they're usually a bit more forgiving when I say "oops" and the site we've been working on for hours just disappears), and just being ahead of the masses when it comes to business marketing.  BUT…I never realized I'd be putting in this much work and these types of hours!!

I'm a full-time college student (I feel as though my Sr. year is never-ending itself), a full-time social media consultant, and now a full-time business owner.  So, not only am I having to learn a ton of stuff for my classes (4 classes = 12 hours/wk) but I'm also having to learn new social media skills and how to run a successful Mary Kay business on top of it all.  I've come to the conclusion that my idea of fun must be self-torture.

So here I am, just a lil after 12am on a Thursday night/Friday morning and I'm blogging away about my lack of love for education after spending the past 2 hours doing research/reading articles/finding new people to connect with for my social media part of life; brainstorming marketing ideas, organizing customer orders, and making my goal lists for Mary Kay success; and trying to not think about all the midterms I just finished up over the past 2 weeks with another round of tests coming up in 2 weeks for school…oh and did I mention that I have a weekend full of homework that I'm staring at?

So, yup.  The thought that once you're out of school you'll never have to do homework again….out the window.  I honestly think being an entrepreneur in 2 business ventures is definitely harder than trying to graduate from business school at this point.  What have I gotten myself into and when will I ever have time for a life???  At least I may end up with a successful career though….at least I better with all this crazy hard work and time I'm putting in.  I refuse to fail if I'm having to constantly educate myself like this because I won't let my time be wasted (and I figure with all this knowledge I'm cramming in, I have no reason to fail), right?

And so it continues.  I may be tired, I may be stretching myself thin at times, but at least I'm doing something I love.  I love helping others with social media, I love my Mary Kay business, and I love the fact that I'll be graduating soon with my BS in Marketing from UTD …and if my mom has her way, I'll be working towards my MS right after.  Oh Asian moms and the goals for their children.

PS…if anyone has any tips of tricks they can share for dealing with the overwhelming sense of WTF …it'd be definitely greatly appreciated.  I'm at a loss at how some of you do it!

Image Source: informationoverloadcartoon.jpg

Social Networking Platforms 101 - My Top 3

With so many different Social Networking sites online nowadays many people get overwhelmed.  Well, Ana is here to the rescue.  One of the things I ABSOLUTELY LOVE is reading (yes, I'm a bit of a book nerd, don't hate) and so what I've been doing lately is reading up on all the different Social Networking sites out there that actually are useful.  Whether for business or personal use, these Top 3 sites are ones that I recommend every person look a lil bit more into before just tossing it to the side as a "fad".

Note: Many of the you reading this right now probably have a working knowledge of the sites I'm about to mention.  I'm just doing a quick overview for the newbies BUT if you want more information about any of these, just shoot me a message.  I'm more than happy to share my thoughts and even give more info on books to read to learn more.

Social Networks:
1. Facebook

• Probably one of the more "popular" and "mainstream" of the social networks.
• Females are the majority user.
• Age range of most users btwn 45-54 followed by the 25-34 crowd.
• Average income = $25K-$50K.
• One of the most appealing things is that its free to join and you can probably find most of your friends/family on here.
• One of the annoying aspects is the integration with every single app known to mankind right now (I really don't want to play farmville or mafia wars or whatever new game is going on).
• NOT a good place to find investors.  More of a share your pictures/status updates/plan a party type of medium.

2. LinkedIn

• A MUST JOIN NETWORK for any working professional or college student.
• Considered a "professional network" rather than "social network".
• Male dominated.
• Age range of users btwn 35-44 followed by 45-54.
• Average income around $50K-$100K.
• It is free to have a membership but if you really want to get the most out of the site, upgrade to Business Plus ($49.99/mo).  You'll be able to connect w/a lot more people.
• Great network to learn from established professionals and to grow your network.  
• One of the better sites to find investors in a project.

3. Twitter

• Fastest growing social networking site at the moment.
• Male/Female ratio is about the same.
• Age range of users are 35-44 followed by 25-34.
• Average income $25K-$50K but slowly rising into the higher brackets.  
• Great way to send out quick bursts of info to a massive amount of people (followers) that can be spread like wildfire with re-tweets. 
• Business professionals are taking to Twitter, using it to find investments/investors and share ideas.
• I'm a fan of twitter because of its simplicity.

I'll go more in-depth to other Social Networking sites that are available in my next post, but these are my TOP 3 choices for every person to have when they first start out.  Each offers its own pro/con aspects but if used all together can be a great tool for any person looking to grow their business, enhance their online reputation/presence, or just a good way to interact with the world around them. 

What are your favorite Social Networking sites and why??

Connect with me on all 3 sites!!  I'm always happy to find new people to connect with and share thoughts/ideas.
Facebook: http://on.fb.me/LXDoZJ 
LinkedIn: http://linkd.in/KDPU2E
Twitter: http://bit.ly/MemXZv

Sources:
http://www.ignitesocialmedia.com/social-media-stats/2011-social-network-analysis-report/#Linkedin
http://thesocialskinny.com/99-new-social-media-stats-for-2012/
http://www.socialmediainformer.com/2011/statistics/twitter/

Just Say NO!

Have you ever been inundated with requests from family, friends, co-workers, schoolmates, or random people you meet on the side of the road even?  I've had that issue lately.  Now don't get me wrong, I LOVE being able to help those around me; however, it's taken a toll lately.  I've realized that me doing everything for everyone else has led ME to slack off on my own responsibilities.  I've learned that I need to learn how to say that 2-letter word…what is it again…oh yeah, NO!

Now, most people may think that saying no to all those requests I get may be easy…BUT if you're like me (and think you can do it all) then you know saying no is just plain hard.  It makes me feel as though I've failed for some reason.  Yes, weird way to feel when it's not even your responsibility in the first place but its how I feel.  Some may say its the OCD need to be in control, which I don't deny, and others may just think I'm plain crazy.  Either way you put it, there's a reason I have an issue saying no and I'm trying to find what that is.

My question to you (whoever you may be, is anyone reading this?  HELLO…??) is….do you have issues saying no?  If so, how do you deal with the requests to help?  Do I need to learn how to prioritize better?  Do I need to say no to every other request?  What are your ideas??


Now let me leave you with these pictures to emphasize my crisis….

(http://zodiacchic.tumblr.com/tagged/capricorn/page/8)

(http://sumikomaser.wordpress.com/2011/04/28/too-much-of-yes/)

(http://vdoblog.net/)

It's time to find a job … The Final Step.

You've revised your resume, networked your butt off (with your inner circle and via social networks) … now its time to get that job.

THE FINAL STEP!!!!

To be honest…this step is different for every person, in my opinion.  I'll give you 2 scenarios.

Scenario 1: 
You're über focused on the job hunt and ready to dive right in.  Yay for you!!  Okay…so now its time to start applying.  Job boards, applying in person, and company websites are just a few of the mediums you can use to apply.  Which is the best?  In my opinion, focus on company websites.

• Company websites will give you the most up-to-date job availability.  While on the website, look for information about the Director/Supervisor/Manager of the department you're looking to apply for and then try to find out who their administrative assistant is.  The assistant is key…believe me.  I was an assistant to the VP of a Business Unit for 4 years AND basically managed the Dallas office employees...I was like the lock/key to get to any of them but mainly my VP.  I monitored his phone calls/messages and would get calls transferred to me from our HQ receptionists when they received calls asking to speak with him.  The amount of info I gave depended on how the caller treated me on the phone.  Be rude and demanding, you're getting nothing BUT be polite and engage me…well, I'm more likely to give you helpful info.  

Don't forget to utilize your newly found contacts from all your networking!  Send a follow-up email, phone call, text (depending on how well you know them) and ask to meet for coffee/lunch so that you can learn more about them and get advice.

• At the meeting, don't start off right away with "I'm job hunting, do you know of jobs that I can apply for?"…..this will have your contact tune you out for the rest of the time and ready to leave as soon as possible.  Instead, engage them.  Ask them about what they do, how they got to that position, their best advice for up-and-comers, etc.  People LOVE to be asked about themselves….you know its true.  Use this!  Engage them into conversation to build a repertoire.  After you've engaged them, they'll be more apt to start asking about YOU.  This is where you can start your "pitch".  You'll get more info at this point and probably (hopefully) the request that you schedule to come in for an interview with them or to meet their boss.  

Scenario 2:
You're beat.  You've revised the resume, networked your butt off, and now…well now you just want to rest and have time to gather your thoughts and take a breather.  What I say to this…eh.  You've done all this hard work to just give up now?  WHY????  Get off your butt and don't start to get lazy now.  BUT…do take a deep breath.  Relax.  Don't let yourself get overwhelmed because that will just make you more anxious.  I've been here, done that, gotten through it and had some regrets.  I'm not telling you this because I read it somewhere…I'm telling you this because I've been there personally.  It's hard, the job search.  You've done it all, now you're doing it again and you're just constantly thinking…"what will make this time different?".
Well, its the way you go about the entire situation that will make this time different.  Don't get worked up, enjoy the search.  Research different companies, find the career that you actually want, and apply to a place that can give you both.  This is your time to make the change.  I fell into this scenario after I was laid off in June 2011 and here I am now.  I took the time after I revised and networked to figure out exactly what I wanted to do.  I always had a notion of the field I wanted to get into, but never thought out specifics.  Taking the time to do this helped me realize what I wanted to do.  I went back to school full-time to finish my last few hours towards my Marketing degree.

So…..
Things happen differently in this step for a lot of people, like I said.  You never know how the final step will go for you.  You could land a job/any job right away, you could realize a speciality that you want to focus in on, or your plans could change entirely.  The final step is where you're able to find yourself.  Realize which way you want your path to go.  Don't be scared to take this step either…there are TONS of possibilities.

I'm 28, a full-time student at UTD, and I've decided to start my own consulting business (on top of a Mary Kay business too….yup, just loading it all on bc I like challenges).  I NEVER thought I'd be here, blogging or even consulting with individuals/businesses but it's where I landed and I've got to say….being thrown into the job search bc of a layoff has been one of the BEST things that has happened to me and it can only get better!!!!!!  Happy Job Hunting!!!