I Look Fly, I Look Good

I have a weird love for random music.  One of my favorites a few years ago (and I still rock it in my car sometimes today) was "I Look Good" by Chalie Boy.  Now, you may be wondering how this coincides to Social Media or Online Reputation, well here goes it.

Perception is EVERYTHING in our world today.  The way you carry yourself, present yourself, and even view yourself is how people will see you.  The 1st impression is honestly the most important part of networking, interviewing, and in general....life.  While most people will tell you to have a good suit to give a good impression, I think it goes deeper.

Having confidence in yourself is something that can make anything you wear, stand out.  Believe me when I say that I don't own a suit.  I don't think it fits who I am as a person, it doesn't reflect my personality, nor give the impression that I want people to have about me.  HOWEVER, even though my outfits aren't suits, they are professional and give people a sense of who I am.  I can pair a bright colored blouse with a gray pencil skirt, add a belt and heels .... ta-da, my outfit!

Here you can see an example of what I would piece together ...   The bright color embraces personality while the structured skirt gives a touch of professionalism BUT the item that is rocked the best is her smile!  This conveys confidence in that "I Look Fly, I Look Good" sense (and yes, I do say this to myself on occasion as reassurance...especially when putting on an outfit for a business event).

You can create outfits that give a professional impression from the clothes you wear already, you just need to know how to put them together and have confidence that you look good.  Believe me, it took me a bit to master this, and I still question my choices at times...but then I just remind myself that "I look fly, I look good".  As a college student and freelancer, I know that budgeting for "professional" attire is hard, so I try to buy basics that I can incorporate into my daily personal/professional life and am comfortable wearing.  

Now, how does "looking good" matter w/social media and online reputation...well, PICTURES SAY A THOUSAND WORDS!  While you'll be meeting people in-person, the pictures taken at the networking event, school function, etc. will most likely always end up online.   Presenting an overall polished look that reflects you as a person will allow others online to see you, form an impression of you, want to get to know you more!

Believe that you look good and you will outshine that person next to you.  Perception is everything, but that doesn't have to include a $500 tailored suit.  You just need to let your personality shine thru with a smile.

And if you need more insight into how to pair clothing together, check out my Pinterest board as I regularly post professional outfits that I find for men/women that are simple.
http://pinterest.com/anasantellana/professional-wear/ 

Now....for your viewing pleasure (and for me as I get ready for a networking event tonight) ... "I Look Fly, I Look Good" by Chalie Boy.

North Texas Giving Day…A Project Turns Personal.

As most of you know, I'm a Senior Marketing student at The University of Texas-Dallas.  In one of the classes I'm taking this semester, a project was assigned to work with a non-profit in the Dallas/Fort Worth metroplex for North Texas Giving Day.  I would be working with Volunteers of America - Texas on building their Social Media presence to promote the event.

Knowing nothing about the organization, I dove right in on researching them.  I Googled, I Facebooked, I did a Twitter search, I even went to LinkedIn and sent a connection request to the CEO/President as I had her business card.  Realizing early on that they lacked a presence on social networking platforms, I knew my work would be cut out for me.  So,  I spent a few days reading and researching.  

One of the programs that stuck with me was their commitment to programs that offer substance abuse counseling for people after they leave prison.  For most, this wouldn't be a program that they'd relate to but for me, this struck a chord.  My dad, who passed away 6 years ago this month, was a substance abuse counselor with the Texas Department of Criminal Justice and he gave a lot of his time outside of work as a Spanish-speaking counselor. 

What started as a class project now was something more.  I had a connection.  September is always a hard month for me, I was definitely a daddy's girl and this project couldn't have come at a better time.  I feel as though it was meant to be….that maybe my dad had a hand in this somehow.  Giving my time/knowledge of Social Media to VOA-TX let me have a connection with my dad.

So what started as just a normal, everyday individual class project became personal.  It's times like these where I realize that I can make a difference with my skills and actually help in ways I never thought would actually matter.  In that moment, I was giving to something I knew my dad supported himself.

Oh…and by the way, we had a great turnout for North Texas Giving Day…42 donations with over $5000 raised and did I mention that this gets matched!  Go check them out, they have branches across the US and support a variety of programs.

Texas: www.voatx.org
National: www.voa.org

A Fresh Start - Back to School again…

Welcome, welcome, welcome!  If you're like me (a very sad student going back to school) then you're more than likely either back in school already or getting ready to start.  Well, to you, I say "Chin up, a new semester means a new beginning.  A Fresh Start!"

Every new semester I tell myself "this year is going to be better" but we all know how that goes.  My intentions start off great but begin to dwindle around the 9th week.  It happens, we've all been there.  There can be many reasons as to why I slip around this time but I think I've pinpointed the main issue.  Time commitments.

I'm notorious for over-scheduling myself on certain days and then having nothing on others.  My calendar already looks like a hot mess around mid-terms in October, ahem…9th week!  It's only the first week of school and I can feel myself slipping!  So, now its time to take a step-back and re-evaluate.  To do this, I've decided to do the following:

1. Write down all my responsibilities.
• School = Priority
• Work (Social Media Consulting)
• Work (Mary Kay Indep. Beauty Consultant)
• Friends/Life = Low man on this totem-pole….womp womp, adios mi amigos.  
2. Figure out how much free-time (not in school/sleeping/eating/driving/etc.) that I have
• Oye…not much time here but since my earliest class starts at 1pm, it looks like I'll have to become a morning person.  5am starts here I come! 
• Apparently waking up early is how the most successful, stay successful!  http://bit.ly/TEuRfo
3. Find/Rearrange study and work space
• Apparently my "bed-desk" set-up is not ideal.  I guess the extra room for all my "overflow" will be packed/stored in the garage soon …weekend fun, yay!   
• Hopefully this article will help me figure out the best set-up. http://on.mash.to/OylLk9 
4. Set my GOALS and write them down
• I'm pretty good at setting goals, but I rarely write them down…on paper.  I'll type them up because I'm at my computer always, so it's just easy; or, just remember them in my jam-packed mind.  
• It will also help me figure out the path that I need to take to get myself to the ultimate goal.
• Need more convincing?  Check out this article.  http://bit.ly/S5w5Fr
5. Take it day by day
• Realizing that each day I have a new chance at a fresh start is something I will have to remember.  Not getting overwhelmed with everything and enjoying the accomplishments I make as the day goes by, will be a goal I write down now.  

So, now that I have my plan set forth…what are you waiting for?  Have you started your re-evaluation?  

Does It Ever End?!?!?!?!?

I've come to the realization that education is not something that you just do in school…unfortunately.

When I decided to go freelance with Social Media strategizing/consulting, I figured that I knew quite a few things and I could easily pick up on anything that I needed to use along the way.  Man, was I wrong.  Not only am I constantly having to scout out information online but I'm also one of those crazies you see asking millions of questions at any networking/meet-up that I can attend.  There's just so much freaking information out there, that I don't know if my brain can hold it all in!

Now don't get me wrong, I'm not complaining.  I actually love learning all the new platforms that come out, testing out all the new concepts/ideas on the clients that are close friends & family (you know, because they're usually a bit more forgiving when I say "oops" and the site we've been working on for hours just disappears), and just being ahead of the masses when it comes to business marketing.  BUT…I never realized I'd be putting in this much work and these types of hours!!

I'm a full-time college student (I feel as though my Sr. year is never-ending itself), a full-time social media consultant, and now a full-time business owner.  So, not only am I having to learn a ton of stuff for my classes (4 classes = 12 hours/wk) but I'm also having to learn new social media skills and how to run a successful Mary Kay business on top of it all.  I've come to the conclusion that my idea of fun must be self-torture.

So here I am, just a lil after 12am on a Thursday night/Friday morning and I'm blogging away about my lack of love for education after spending the past 2 hours doing research/reading articles/finding new people to connect with for my social media part of life; brainstorming marketing ideas, organizing customer orders, and making my goal lists for Mary Kay success; and trying to not think about all the midterms I just finished up over the past 2 weeks with another round of tests coming up in 2 weeks for school…oh and did I mention that I have a weekend full of homework that I'm staring at?

So, yup.  The thought that once you're out of school you'll never have to do homework again….out the window.  I honestly think being an entrepreneur in 2 business ventures is definitely harder than trying to graduate from business school at this point.  What have I gotten myself into and when will I ever have time for a life???  At least I may end up with a successful career though….at least I better with all this crazy hard work and time I'm putting in.  I refuse to fail if I'm having to constantly educate myself like this because I won't let my time be wasted (and I figure with all this knowledge I'm cramming in, I have no reason to fail), right?

And so it continues.  I may be tired, I may be stretching myself thin at times, but at least I'm doing something I love.  I love helping others with social media, I love my Mary Kay business, and I love the fact that I'll be graduating soon with my BS in Marketing from UTD …and if my mom has her way, I'll be working towards my MS right after.  Oh Asian moms and the goals for their children.

PS…if anyone has any tips of tricks they can share for dealing with the overwhelming sense of WTF …it'd be definitely greatly appreciated.  I'm at a loss at how some of you do it!

Image Source: informationoverloadcartoon.jpg

Social Networking Platforms 101 - My Top 3

With so many different Social Networking sites online nowadays many people get overwhelmed.  Well, Ana is here to the rescue.  One of the things I ABSOLUTELY LOVE is reading (yes, I'm a bit of a book nerd, don't hate) and so what I've been doing lately is reading up on all the different Social Networking sites out there that actually are useful.  Whether for business or personal use, these Top 3 sites are ones that I recommend every person look a lil bit more into before just tossing it to the side as a "fad".

Note: Many of the you reading this right now probably have a working knowledge of the sites I'm about to mention.  I'm just doing a quick overview for the newbies BUT if you want more information about any of these, just shoot me a message.  I'm more than happy to share my thoughts and even give more info on books to read to learn more.

Social Networks:
1. Facebook

• Probably one of the more "popular" and "mainstream" of the social networks.
• Females are the majority user.
• Age range of most users btwn 45-54 followed by the 25-34 crowd.
• Average income = $25K-$50K.
• One of the most appealing things is that its free to join and you can probably find most of your friends/family on here.
• One of the annoying aspects is the integration with every single app known to mankind right now (I really don't want to play farmville or mafia wars or whatever new game is going on).
• NOT a good place to find investors.  More of a share your pictures/status updates/plan a party type of medium.

2. LinkedIn

• A MUST JOIN NETWORK for any working professional or college student.
• Considered a "professional network" rather than "social network".
• Male dominated.
• Age range of users btwn 35-44 followed by 45-54.
• Average income around $50K-$100K.
• It is free to have a membership but if you really want to get the most out of the site, upgrade to Business Plus ($49.99/mo).  You'll be able to connect w/a lot more people.
• Great network to learn from established professionals and to grow your network.  
• One of the better sites to find investors in a project.

3. Twitter

• Fastest growing social networking site at the moment.
• Male/Female ratio is about the same.
• Age range of users are 35-44 followed by 25-34.
• Average income $25K-$50K but slowly rising into the higher brackets.  
• Great way to send out quick bursts of info to a massive amount of people (followers) that can be spread like wildfire with re-tweets. 
• Business professionals are taking to Twitter, using it to find investments/investors and share ideas.
• I'm a fan of twitter because of its simplicity.

I'll go more in-depth to other Social Networking sites that are available in my next post, but these are my TOP 3 choices for every person to have when they first start out.  Each offers its own pro/con aspects but if used all together can be a great tool for any person looking to grow their business, enhance their online reputation/presence, or just a good way to interact with the world around them. 

What are your favorite Social Networking sites and why??

Connect with me on all 3 sites!!  I'm always happy to find new people to connect with and share thoughts/ideas.
Facebook: http://on.fb.me/LXDoZJ 
LinkedIn: http://linkd.in/KDPU2E
Twitter: http://bit.ly/MemXZv

Sources:
http://www.ignitesocialmedia.com/social-media-stats/2011-social-network-analysis-report/#Linkedin
http://thesocialskinny.com/99-new-social-media-stats-for-2012/
http://www.socialmediainformer.com/2011/statistics/twitter/

"Summer days driftin' away…."

Earlier in the year I told myself that this summer would be one that I actually do something.  I would better myself by working out and being outdoors as much as possible, I would date more, and I would definitely further my knowledge in social networking/online reputation.  Well….I think this summer will definitely be one for the books.

I'm taking 12 hours of summer classes at UTD:  

• Business Finance
• International Business
• Managerial Methods
• Operations Management

I've decided to take on some new outdoor activities:

• Rowing.  Yeah, on the water and in a boat rowing out at Bachman Lake through the Dallas Row Club.  Sculling to be exact actually.  I've been wanting to do this for a while now (I use the stationary row machines weekly and LOVE the workout) but didn't want to go alone…so, with my best friends birthday in early June, I figured its the best gift I can give!!!!  Don't worry, she knows and agreed to the gift bc she's AWESOME like that.
• Pole Dancing.  Yup, another workout class at Poleiticians…not really outdoors but its a new physical activity.  A great Groupon purchase with the bestie again.  She's my partner in crime when it comes to testing out new outings.
• Stand Up Paddle (SUP) and SUP Yoga out at DFW Surf in Grapevine... if I have time and energy.  It sounds really serene to be honest and come on…how many people do you know that do this?  It'll be a great conversation starter!!!  

AND on top of all of that…READING!  Okay, this really isn't that big of a problem.  I'm a HUGE book nerd and LOVE LOVE LOVE to read.  I don't stick to any one genre or author.  I like to keep my brain working and change it up.  Here's a snapshot as to what I've purchased over the past few days to start my reading marathon for the month.  

• http://instagr.am/p/KvBV2FuAPX/ 

I'll be giving my reviews on each book as I finish them on Amazon (as I do everything basically) and will probably blog about certain ones that I find outstanding.  If you're interested in a full reading list…let me know, I'll get it to you.  Warning though…the list runs about 45 deep at the moment.  

I'm just hoping that some some my summer days will lead to some summer love now….lol.

Dallas Row Club: http://www.dallasrowingclub.org/cms/

Poleiticians: http://poleiticians.com/

DFW Surf: http://www.dfwsurf.com/index.html

Float On Yoga: http://www.floatonyoga.com/

Online Dating … Are you there Mr. Right?

Dating is just awful if you're in your late 20's.  There, I said it and I stand by my assessment.

You're no longer in school (or if you're like me and started school late, then all the guys are 8-10yrs younger than you), so no more fishing from that pond.  Bars are just not the place to "pick-up" or be "picked-up" unless you're just looking for that one-night stand.   And the blind-dates...oh just STOP!  No, I don't want to meet your friends brothers best friend ... I think we met before, he was a douche.

So now where do you turn?  Online dating?  Sure, why not.

I've been an avid online dater since it before it was "the thing" to do.  I can remember being in High School and getting chatted up in an AOL chat room….either I was naïve about the dangers or there really weren't any back then since it was a fairly new medium….and then me and my friends meeting up with the guys we chatted with at the movies or the mall.  It was always fun and a great way to meet guys from other schools, just to see what else was out there.  Even now, I'm on a few dating websites and it's just as fun to meet some guys at times to see what else is out there…lol.  BUT … is it actually going to help me find Mr. Right or even Mr. Right Now?

See, the thing with online dating that I've noticed is that it just seems to be a way for a person to inflate their personal resumé/bio and showcase pictures of themselves from years ago.  It's such a disappointment when you meet a person in real life and realize that the picture they had as their profile pic had to of been from at least 5 years ago.

I've been on several different sites over the past few years:

• Match
• PlentyofFish
• eHarmony
• ChristianSingle
• okCupid

…just to name a few, and I seem to encounter the same issue at every one….a profile that highlights all of their greatness and pictures that don't resemble them anymore.  Can we call this false advertising??  I think that there has to be a solution to this problem.  A simple one, too.

Enter in….Video bios.  Seriously.  No joke.  Why not make a 2 min video highlighting who you are, or even better…have it as a compilation of your friends assessments on you.  Who better to try to help you find that special someone then your closest friends and family.  They know you better than you know yourself even, most likely.  I don't know…I just think this would be something to look into.  Do they offer this anywhere already??

I'm just tired of it all….dating in general sucks sometimes.  Maybe I'm just being bitter but I just wish that there was a site that would stand out and revolutionize online dating.  Now, don't get me wrong….I'll continue using these sites but Mr. Right….are you there???

Student Loan Hell

If you're an older college student like me (I'm 28 and a Senior at UTD) and have student loans, then you've probably been keeping track of the news on the student loan interest rate.  If you have no clue what I'm talking about, I've linked a few articles at the bottom for you to catch up with the rest of the nation.

Summary though … interest rates are due to double on July 1st from 3.4% to 6.8% unless Congress takes action.  This increase was set back in 2007 when the interest rate was lowered.  Now that the expiration is coming up, everyone is scrambling to figure out what action to take.  Obama and Romney are both using this issue as a HUGE topic on their campaign trail because it effects so many people (and come on, everyone knows that the young peoples [18-29] vote is where its at right now).

So how does this effect you…??  Well, it's up in the air right now.  I've been trying to do some research on student loans and how it effects students once graduated.  Being one who loves visuals, I came across a pretty nifty infographic that gives a generalization of the student loan bubble.  It doesn't take into account the projected interest increase but it does give you a sense of what's already happening.  I know there are many sides to this debate, interest rates should have never been lowered, students shouldn't be allowed to get a loan on their own until a certain age, etc.; but, that's besides the point at the moment.  It's been ingrained in our head that you go to college, get a degree, get a good job, pay off the student loans…but apparently that's not what's happening.  So…what do we do now?  I suppose we just wait and see what happens.

I'll post some more infographics in this post if I find other good ones, or shoot me a message if you know of any good links to add in here!!

Links for more info on Student Loan Interest Increase:
Student Loan Rate Hike, What You Need To Know - CNN Money
Student Loans: A Long Journey of Confusion - Forbes
Strategies for Repaying Student Loans - Nasdaq

Infographic from: http://dailyinfographic.com/the-higher-education-bubble-infographic