North Texas Giving Day…A Project Turns Personal.

As most of you know, I'm a Senior Marketing student at The University of Texas-Dallas.  In one of the classes I'm taking this semester, a project was assigned to work with a non-profit in the Dallas/Fort Worth metroplex for North Texas Giving Day.  I would be working with Volunteers of America - Texas on building their Social Media presence to promote the event.

Knowing nothing about the organization, I dove right in on researching them.  I Googled, I Facebooked, I did a Twitter search, I even went to LinkedIn and sent a connection request to the CEO/President as I had her business card.  Realizing early on that they lacked a presence on social networking platforms, I knew my work would be cut out for me.  So,  I spent a few days reading and researching.  

One of the programs that stuck with me was their commitment to programs that offer substance abuse counseling for people after they leave prison.  For most, this wouldn't be a program that they'd relate to but for me, this struck a chord.  My dad, who passed away 6 years ago this month, was a substance abuse counselor with the Texas Department of Criminal Justice and he gave a lot of his time outside of work as a Spanish-speaking counselor. 

What started as a class project now was something more.  I had a connection.  September is always a hard month for me, I was definitely a daddy's girl and this project couldn't have come at a better time.  I feel as though it was meant to be….that maybe my dad had a hand in this somehow.  Giving my time/knowledge of Social Media to VOA-TX let me have a connection with my dad.

So what started as just a normal, everyday individual class project became personal.  It's times like these where I realize that I can make a difference with my skills and actually help in ways I never thought would actually matter.  In that moment, I was giving to something I knew my dad supported himself.

Oh…and by the way, we had a great turnout for North Texas Giving Day…42 donations with over $5000 raised and did I mention that this gets matched!  Go check them out, they have branches across the US and support a variety of programs.

Texas: www.voatx.org
National: www.voa.org

Does It Ever End?!?!?!?!?

I've come to the realization that education is not something that you just do in school…unfortunately.

When I decided to go freelance with Social Media strategizing/consulting, I figured that I knew quite a few things and I could easily pick up on anything that I needed to use along the way.  Man, was I wrong.  Not only am I constantly having to scout out information online but I'm also one of those crazies you see asking millions of questions at any networking/meet-up that I can attend.  There's just so much freaking information out there, that I don't know if my brain can hold it all in!

Now don't get me wrong, I'm not complaining.  I actually love learning all the new platforms that come out, testing out all the new concepts/ideas on the clients that are close friends & family (you know, because they're usually a bit more forgiving when I say "oops" and the site we've been working on for hours just disappears), and just being ahead of the masses when it comes to business marketing.  BUT…I never realized I'd be putting in this much work and these types of hours!!

I'm a full-time college student (I feel as though my Sr. year is never-ending itself), a full-time social media consultant, and now a full-time business owner.  So, not only am I having to learn a ton of stuff for my classes (4 classes = 12 hours/wk) but I'm also having to learn new social media skills and how to run a successful Mary Kay business on top of it all.  I've come to the conclusion that my idea of fun must be self-torture.

So here I am, just a lil after 12am on a Thursday night/Friday morning and I'm blogging away about my lack of love for education after spending the past 2 hours doing research/reading articles/finding new people to connect with for my social media part of life; brainstorming marketing ideas, organizing customer orders, and making my goal lists for Mary Kay success; and trying to not think about all the midterms I just finished up over the past 2 weeks with another round of tests coming up in 2 weeks for school…oh and did I mention that I have a weekend full of homework that I'm staring at?

So, yup.  The thought that once you're out of school you'll never have to do homework again….out the window.  I honestly think being an entrepreneur in 2 business ventures is definitely harder than trying to graduate from business school at this point.  What have I gotten myself into and when will I ever have time for a life???  At least I may end up with a successful career though….at least I better with all this crazy hard work and time I'm putting in.  I refuse to fail if I'm having to constantly educate myself like this because I won't let my time be wasted (and I figure with all this knowledge I'm cramming in, I have no reason to fail), right?

And so it continues.  I may be tired, I may be stretching myself thin at times, but at least I'm doing something I love.  I love helping others with social media, I love my Mary Kay business, and I love the fact that I'll be graduating soon with my BS in Marketing from UTD …and if my mom has her way, I'll be working towards my MS right after.  Oh Asian moms and the goals for their children.

PS…if anyone has any tips of tricks they can share for dealing with the overwhelming sense of WTF …it'd be definitely greatly appreciated.  I'm at a loss at how some of you do it!

Image Source: informationoverloadcartoon.jpg

My Online WHAT???

REPUTATION! (also referred to as G-Cred, E-Reputation, etc.)

Yeah, yeah. Most people, outside of the social media world, don't even realize there is such a thing but believe me when I say...welcome to the new age of online EVERYTHING.  Let's just give a brief overview of what Online Reputation is and how you can take control of managing yours.

Online Reputation
One of the BEST definitions I've found comes from an Infographic actually.  I'm a visual learner so I absolutely LOVE LOVE LOVE when a great infographic comes around.  The infographic states:
"Your online reputation isn't just what you put up online; it's how you put it online, where you put it online, and when you do it! And it is also affected by what others say about you." 

So to put it bluntly, everything you do on the internet = online reputation.  The Facebook status updates, Tweets, sharing of articles/news threads, the sites you visit, where you shop, AND all those horrible pictures/places your friends tag you at make up your reputation.  EX: This blog post I write will go into building my online reputation.

Why Should I Care???
The question I get the most is, "why should I care about what other people think of me online?"  My answer to this ..  perception is reality.   What does this mean?  Well, it means that what people see of you online is what they have to go by to determine your character.
If you're a job seeker, you'll definitely want to care about your online reputation has to say.  Your resume is not the only information taken into consideration anymore; you'll be googled and then every social networking site profile you have will be visited.  Same goes for students in this day of age.  Colleges can determine a students eligibility for scholarships/admission by online reputation because you'll be a representative of the school.
Both are just examples of the people who will want to take their online rep. serious right away, but everyone online should care.  You won't always be in the same place you are right now…the future is unknown but you can take control of your reputation today.

Managing Your Online Reputation…Good or Bad
Google yourself.  What comes up?  Is everything on that first page relevant to you?  Does anything come up at all?

Nothing appears:  Yay!!  Nope…wait a minute…don't get too excited and think you have a good online rep since nothing appears.  Unfortunately this is a really big negative.  You'd be better off having a few results with some "eh" information than nothing at all to be honest.  This is because most people will wonder why you're not online at all…I mean, who isn't online at least somewhat these days?  How are you going to adapt to change in a work environment if you haven't even embraced the online revolution.

Results w/bad information:  The first few pages are filled with pictures of you passed out half naked, around illegal/criminal activities, negative comments about you from a frenemy, your manifesto of how much you hate your ex….then this means you've got a bad online reputation.  Its time to be worried.  These are the things people are seeing that represent you.  They don't see that you've volunteered the past 10 years building homes, that your GPA is a perfect 5.0, or that you're the youngest supervisor in your department.

Results w/relevant information:  Good job!!  You've been building your online credibility, which is a definite positive.  Now does each result directly correlate to you?  Click thru each link and see what people will see, don't just assume it goes to the correct site because it may be a corrupt link.

Now that you know how you're viewed, managing your reputation is key.  If you have a positive reputation, then ensure it stays this way.  If you have a negative reputation then you'll want to fix it.  And if you have no reputation…BUILD ONE NOW!

These are some quick, simple tips on how to make sure you're always building a positive reputation:

1. Google yourself regularly.  
• I try to google myself at least 2x a week.  I want to continually make sure what appears on the first page of results is relevant to my personal brand because this is how I grow my business.  If you google me (Ana Santellana) you'll see that 95% of the results generated within the first 10 pages are all relevant to me.
2. Enhance your Security!
• What I mean by this is, make sure you have to approve those photo/location tags.  You don't want the world to see that you partied all night at the strip club and ended up puking out the window down the highway.  Yes, maybe your friends may find this hilarious but it doesn't show you're a person I'd want in charge of my financial investments or an athlete representing my school.
3. TAKE CONTROL
• This can be a hard one for some people (especially if you have no online reputation currently) because it means that you have to be active online.  One of simplest things to do is to consistently update your status on Facebook, LinkedIn, G+, Twitter…wherever you choose to be.  Log in once a day, throw out a positive status update or even share a link to some news article you find interesting, and then you're done.  That's it.  Simple as can be, but it can enhance your presence and build a positive reputation easily.
4. Have fun with being online. 
• Everyone thinks to have a good online reputation that you have to be 100% professional.  I disagree.  In my opinion, showing some personality will get your further and help you stand out.  Instagram, Spotify, Tumblr, Blogging sites…these are all places where you can go and be yourself (to an extent) and allow people to get to know you outside of social networks.  I share photos, my playlists, this blog, everything and anything I can because it's what I love.  So what if someone else doesn't love it…I'm letting the world get to know me, where I control whats being seen and I know it's all helping me build a positive online reputation.  

Feel free to ask questions or email me (anasantellana@gmail.com) if you want further info or follow me on Twitter, Facebook, LinkedIn

Sources:
Infographic quote (http://mashable.com/2011/11/02/protecting-your-online-reputation/)
Cartoon Pic (http://spinsucks.com/wp-content/uploads/2012/03/Online-Reputation.gif)

Social Networking Platforms 101 - My Top 3

With so many different Social Networking sites online nowadays many people get overwhelmed.  Well, Ana is here to the rescue.  One of the things I ABSOLUTELY LOVE is reading (yes, I'm a bit of a book nerd, don't hate) and so what I've been doing lately is reading up on all the different Social Networking sites out there that actually are useful.  Whether for business or personal use, these Top 3 sites are ones that I recommend every person look a lil bit more into before just tossing it to the side as a "fad".

Note: Many of the you reading this right now probably have a working knowledge of the sites I'm about to mention.  I'm just doing a quick overview for the newbies BUT if you want more information about any of these, just shoot me a message.  I'm more than happy to share my thoughts and even give more info on books to read to learn more.

Social Networks:
1. Facebook

• Probably one of the more "popular" and "mainstream" of the social networks.
• Females are the majority user.
• Age range of most users btwn 45-54 followed by the 25-34 crowd.
• Average income = $25K-$50K.
• One of the most appealing things is that its free to join and you can probably find most of your friends/family on here.
• One of the annoying aspects is the integration with every single app known to mankind right now (I really don't want to play farmville or mafia wars or whatever new game is going on).
• NOT a good place to find investors.  More of a share your pictures/status updates/plan a party type of medium.

2. LinkedIn

• A MUST JOIN NETWORK for any working professional or college student.
• Considered a "professional network" rather than "social network".
• Male dominated.
• Age range of users btwn 35-44 followed by 45-54.
• Average income around $50K-$100K.
• It is free to have a membership but if you really want to get the most out of the site, upgrade to Business Plus ($49.99/mo).  You'll be able to connect w/a lot more people.
• Great network to learn from established professionals and to grow your network.  
• One of the better sites to find investors in a project.

3. Twitter

• Fastest growing social networking site at the moment.
• Male/Female ratio is about the same.
• Age range of users are 35-44 followed by 25-34.
• Average income $25K-$50K but slowly rising into the higher brackets.  
• Great way to send out quick bursts of info to a massive amount of people (followers) that can be spread like wildfire with re-tweets. 
• Business professionals are taking to Twitter, using it to find investments/investors and share ideas.
• I'm a fan of twitter because of its simplicity.

I'll go more in-depth to other Social Networking sites that are available in my next post, but these are my TOP 3 choices for every person to have when they first start out.  Each offers its own pro/con aspects but if used all together can be a great tool for any person looking to grow their business, enhance their online reputation/presence, or just a good way to interact with the world around them. 

What are your favorite Social Networking sites and why??

Connect with me on all 3 sites!!  I'm always happy to find new people to connect with and share thoughts/ideas.
Facebook: http://on.fb.me/LXDoZJ 
LinkedIn: http://linkd.in/KDPU2E
Twitter: http://bit.ly/MemXZv

Sources:
http://www.ignitesocialmedia.com/social-media-stats/2011-social-network-analysis-report/#Linkedin
http://thesocialskinny.com/99-new-social-media-stats-for-2012/
http://www.socialmediainformer.com/2011/statistics/twitter/

Just Say NO!

Have you ever been inundated with requests from family, friends, co-workers, schoolmates, or random people you meet on the side of the road even?  I've had that issue lately.  Now don't get me wrong, I LOVE being able to help those around me; however, it's taken a toll lately.  I've realized that me doing everything for everyone else has led ME to slack off on my own responsibilities.  I've learned that I need to learn how to say that 2-letter word…what is it again…oh yeah, NO!

Now, most people may think that saying no to all those requests I get may be easy…BUT if you're like me (and think you can do it all) then you know saying no is just plain hard.  It makes me feel as though I've failed for some reason.  Yes, weird way to feel when it's not even your responsibility in the first place but its how I feel.  Some may say its the OCD need to be in control, which I don't deny, and others may just think I'm plain crazy.  Either way you put it, there's a reason I have an issue saying no and I'm trying to find what that is.

My question to you (whoever you may be, is anyone reading this?  HELLO…??) is….do you have issues saying no?  If so, how do you deal with the requests to help?  Do I need to learn how to prioritize better?  Do I need to say no to every other request?  What are your ideas??


Now let me leave you with these pictures to emphasize my crisis….

(http://zodiacchic.tumblr.com/tagged/capricorn/page/8)

(http://sumikomaser.wordpress.com/2011/04/28/too-much-of-yes/)

(http://vdoblog.net/)